Global and Regional Outlook
Latin America
2nd
Place in worldwide e-commerce growth, with 10.5% annually.
Mexico in the World
11th
Place in growth and participation of digital commerce.
The Mexican Market: A Digital Giant
$42.18
Billion Dollars
Market value in 2024, with a growth of 20%.
67.2
Million
Digital buyers, consolidating a mature market.
84%
Of Internet Users
Already consume products and services through digital channels.
The Mexican Digital Buyer
9/10
Satisfied buyers
The industry is perceived as mature and healthy.
60%
Purchase frequency
Acquired at least one product each month.
6/10
Ad relevance
Digital advertising is key in the purchase decision.
Trends and Keys to Success
User Experience (UX) is Queen
72% of buyers demand a better experience: efficient search engines, recommendations, clear promotions, and multiple payment and delivery options.
Payment Methods
The debit card is the most used. However, the trend towards cash payment through convenience stores is increasing, expanding the reach.
Logistics and Deliveries
8/10 prefer home delivery. The time and personalization of the delivery are critical to avoid cart abandonment. Click & Collect continues to grow.
Purchase Channels
9/10 buy in 100% digital stores (without a physical location), while 8/10 do so in marketplaces of retailers that also have a physical presence.