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Your Roadmap for Selling in Mexico

Expand Your Business in Mexico: A Discussion on Sales and Solutions

Success Story: Lummia Colombia

Leveraging this methodology, they scaled from minimal sales to over $25,000 USD in monthly revenue within their first 6 months.

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Step 1: Your Strategic Entry (Webinar 1)

The Solution: Virtual Landing

Allows you to operate with full legal and fiscal compliance in Mexico without incorporating a new entity. Global Gateway acts as your administrative and legal partner, saving you 6-8 months and over $8,000 USD in initial costs.

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Step 2: The Feasibility Study (Webinar 2)

Analyzing Export Challenges and Key Factors

Before importing, this study is crucial for determining your true profitability. It analyzes:

  • Tariff Barriers: Import duties (Tariff Classification).
  • Non-Tariff Barriers: Certifications and Standards (NOMs) for labeling, packaging, etc.
  • Total Landed Cost: Logistics, customs clearance, warehousing, and commercialization.
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Step 3: Conquering Sales Channels (Webinar 3)

Accessing Mexico's Market Leaders (66M+ shoppers)

GGM provides the legal framework to contract and sell across all channels:

  • Marketplaces (B2C): Amazon and Mercado Libre (search-based) or TikTok Shop (discovery-based).
  • Own Store (D2C): Systems integration for invoicing, collections, and payments.
  • Major Retailers (B2B): Reduces the onboarding time from 9 months to just 60-90 days.
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Step 4: Logistical Operations (Webinar 4)

From the Warehouse to Your Customer's Hands

Real solutions for warehousing, fulfillment, and last-mile delivery.

  • Fulfillment: Start with FBA (Amazon/ML) for low volume; scale with an external 3PL to reduce per-unit costs.
  • Reverse Logistics: Comprehensive management (administrative and physical) of returns—a critical point.
  • Bonded Warehouse: An advanced (and more costly) option to defer tax payments on merchandise.
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Step 5: "Localizing" Communication and Social Media Impact (Webinar 5)

Genuinely Connecting with the Mexican Customer

Translation is not enough. Your campaign's success depends on understanding the culture (114M+ social media users).

  • Cultural Adaptation: Understand the nuances of local language, humor, memes, and trends.
  • Channel Strategy: Use WhatsApp (human interaction), Facebook/Instagram (branding), and TikTok (viral content).
  • B2B Business: Utilize LinkedIn for technical sales and building credibility.