The Success of Your Campaign in Mexico
Communication and Digital Strategy Keys to Connect with the Market
WEBINAR SUMMARY
Key 1: Cultural Communication (By Jean Francois Levy)
In Mexico, Trust is Personal, not Corporate
Business is built on relationships (meals, activities). Initial formal courtesy (e.g., "Licenciado") is key, while excessive pressure breaks trust.
Understand the Subtle "No"
Phrases like "I'll think about it" or "let me look into it" often mean a lack of interest. A "yes" might just be out of politeness; always seek confirmation.
Avoid Conflict and Sarcasm
There is a tendency to avoid direct confrontation. Sarcasm, especially behind someone's back, can be misinterpreted as mockery.
Respect Hierarchy
Decision-making can be slower, as superiors are consulted. Patience is a fundamental virtue in business.
Key 2: Digital Strategy (By Hanny Esquivel)
The Role of Each Social Network in Mexico
Direct communication. The preferred channel because customers want to talk to real people.
Ideal for sales and for obtaining precise campaign metrics.
Perfect for creative, visual content and for collaborating with influencers.
TikTok
Addictive and fast-consuming content for young audiences. Ideal with influencers.
Paid Advertising is Indispensable
Organic reach on Facebook and Instagram is "dead" due to high market saturation. To grow and be visible, it is crucial to invest in paid advertising (Ads).
Offer Local Payment Methods
Trust is key in purchasing. Facilitate the process by offering Oxxo, Spei, Mercado Pago and the option of "interest-free months".
"Tropicalize" the Message and Tone
"Speak like a Mexican." Use a friendly tone, with humor, and adapt idioms. A rigid corporate language does not connect. Take advantage of Mexican holidays as an anchor for your campaigns.
Humanize Your WhatsApp Business
Even if you use automated responses and catalogs, add a human touch. Send audio messages or real photos of the product to generate a stronger connection and close sales.
Practical Recommendations for Success
1. Active Listening
Ask questions to truly understand the expectations and needs of your Mexican counterpart.
2. Explicit Confirmation
Make sure agreements are clear and direct. Leave nothing to assumption.
3. Written Confirmation
Always formalize what has been agreed upon through an email or a document to avoid misunderstandings.
From Strategy to Real Sales
Global Gateway México
Your Comprehensive Ally for Expansion
Adapting your communication is just the first step. GGM provides you with the legal and operational structure so that your campaign, perfectly "tropicalized" and executed with the help of experts, becomes a successful and sustainable business in Mexico.