Mastering Marketplaces in Mexico
Keys and Strategies from the Webinar - Session 3
The Mexican E-commerce Landscape
67+
Million
active digital buyers.
84%
Of Internet Users
already consume products and services through digital channels.
11th
Global Ranking
in e-commerce growth.
Deep Dive: The TikTok Shop Revolution
The Power of Impulse Buying
Unlike traditional marketplaces, TikTok capitalizes on discovery. Users buy in seconds from viral videos and live streams.
- ✓Focus on Generation Z.
- ✓Closed ecosystem: everything happens within the app.
- ✓Average purchase ticket: $600 MXN.
A Captive Audience
~34 hours/month is the average time a user spends on the app, encouraging constant discovery.
1.94 billion adults is the potential advertising reach of the platform each month.
$80
Billion USD
is the projected growth of TikTok Shop in Mexico by 2026.
Best Practices on TikTok Shop
Publish Daily Content
Maintain relevance and engagement with a constant flow of attractive videos.
Use Affiliate Creators
Leverage their credibility to build trust and expand your brand's reach.
Invest in Ads and Lives
Make content go viral with TikTok Ads and multiply conversions with live streams.
Optimize Catalog
Use high-quality titles, images, and descriptions to capture attention and convert.
Comply with Policies and Certifications
Ensure compliance with all product regulations to avoid penalties and build a trustworthy store.
How to Sell on TikTok Shop?
Short Videos with Purchase Button
They integrate the product natively into viral content, allowing for instant purchase.
Lives with Real-Time Demonstration
They generate interaction and trust, showing products in use and answering questions on the spot.
Affiliates who Generate Sales
Content creators act as ambassadors, recommending products in exchange for a commission.
Paid Advertising (TikTok Ads)
Amplify the content's reach to target new segments of potential customers.
The Solution: Your Entry into the Mexican Market
Global Gateway México
Platforms like TikTok Shop require products to be nationalized (cleared through customs) and invoiced in Mexico. Global Gateway México offers you the human, legal, and technological platform to sell like a local company.
- We facilitate your legal and operational entry into the Mexican market.
- We conduct feasibility studies to ensure the viability of your product.