Commercial Engineering
The 5-step methodology to stop improvising and start winning in the Mexican market.
"There are no small companies, only small entrepreneurs."
Ambition Diagnosis
What role will Mexico play for you?
Before selling, define your objective. Will Mexico be your **Laboratory** for testing, your **Source of Massive Volume**, or your **Strategic Regional Flagship**? Your strategy depends on this answer.
Macro-Channel Selection
Don't be a generalist
The #1 mistake is trying to be everywhere or only in one place. Choose where to play among the 5 major channels: Modern, Convenience, Traditional, Wholesale, or Direct. Each requires distinct financial and logistical capabilities, so mix at least two of them.
Operational Viability
The math of retail
Can your margin support 120-day payment terms? Do you have the budget for the accelerated rotation demanded by OXXO? We validate that your **Value Proposition** is profitable before knocking on the buyer's door.
Execution Models
Route and Territory Engineering
We design the "Go-to-Market" strategy. Will you use pre-sale, self-sale, or 3PL? We define territories using geofences and optimize profitability per cubic centimeter of cargo.
Lifecycle Management
Beyond the first sale
The sale doesn't end with delivery. We implement **Loyalty and Retention** strategies, managing activation and satisfaction to ensure constant repurchase.
Is Your strategy Solid or Improvised?
At Global Gateway Mexico and GM2, we help you build this path.
Schedule your appointment
Insurgentes Sur 428, int 510, Roma Sur, Cuahtémoc, CDMX, 06760
Phones: +52 55.89.58.61.08 / +52 55.89.58.61.07